Today, authors can no longer think of books as “write it and they will come.” I recently read a blog post about the number of ISBNs being issued and the number was mind boggling. I don’t have the data on hand, but I believe, between now and 2015, approximately 1.5 million ISBN will be issued. That is a lot of books and a whole lot of competition. My guess is that the better chunk of these will be self-published.
As the competition increases, it will become even more imperative that you, as an author, stand out. To do this, you must change the way you think of yourself and your book. You made the decision to self publish and, in my humble opinion, that isn’t something to sneeze at. However, with that decision, you also made the decision to be involved in all aspects of publishing—including the business side.
You are not only the author, but the CEO of your own small business, called your book!
Read the full article from Naomi Blackburn at The Art & Craft of Writing Creatively
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